![]() 'Lonely Planet guides are, quite simply, like no other.' - New York Times TripAdvisor Travellers' Choice Awards 20 winner in Favorite Travel Guide category Lonely Planet's mission is to enable curious travellers to experience the world and to truly get to the heart of the places where they travel. How do you cope with extreme cold? How do you find water in the wild? How do you escape from quicksand? How do you navigate by the stars? How do you build an igloo? How do you fight a bear? It's all hereĪuthors: Written and researched by Lonely PlanetĪbout Lonely Planet: Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, as well as an award-winning website, a suite of mobile and digital travel products, childrens books, and a dedicated traveller community. How to be a World Explorer will teach you all you need to know about venturing through all the landscapes on Earth. And our share of organic agricultural land is 14%, which is smaller than in Sweden but it’s better than the EU average.Lonely Planet: The world's leading travel guide publisher* The most sold products are fruits and vegetables and dairy products in organics. We have good categories: for example, in eggs and baby food our market share is over 20%. But, of course, we are far behind Denmark and Sweden our market share of organic is only 2.6%. And also in the public sector I still think we are the world champions with 38% of the public consumption being organic.”įinally, Aura Lamminparras, Pro Luomu, painted a picture of the situation in Finland: “In recent years organic production and consumption have grown quite steadily in Finland and the growth has been bigger than the whole market in the pandemic time too. And also the organic share of the total farmland is 20% which is very high. But still, the market share is 9%, this is quite high – I think just Denmark are ahead of us. ![]() Instead, the organic segment has experienced tough competition from other added values such as food from Sweden, climate-friendly, plant-based food, local food. Giving an update on the Swedish market was Charlotte Bladh André, Organic Sweden, who commented that uptake of organic had not increased during the COVID-19 crisis: “In contrast to Denmark, Swedish consumers have not been turning to the organic segment during the pandemic. So everything is really, really good in Denmark and the three first months of ’21 look amazing.” We have gone up quite amazingly and more than the conventional market, so I think pandemic and the potential danger of being sick (or taking more care of your health) and organic go well together. The Fika with roundtable session opened with an overview of the current position of the organic sector in Denmark, Sweden and Finland.Ĭovering the Danish market was Pernille Bundgård, Organic Denmark, who said: “In Denmark the organic sector is booming and has done throughout the whole pandemic. Emerging organic trends in the Nordic market was the topic of discussion for the second instalment of Fika with – a virtual talk series from Diversified Communications, the organizer of Eco Life Scandinavia and the Nordic Organic Food Fair.
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